Carter has moved “on to the next” level, i.e. CristalĪnd perhaps in the name of illustrating this point, Jigga points out how he used to promote Cristal, a brand of liquor which, as long-time fans of the rapper know, he regularly namedropped in song.īut since discovering that the company is “racist”, he’s now drinking Spades’ champagne, a brand which, by the way, Jay-Z is part owner of. So let’s say that now instead of being compelled to push someone else’s product, Mr. Rather the vocalist is someone who is ever-evolving in all aspects of his life, a notion which we can take as being the thesis sentiment of this entire piece maybe. Moreover, considering Jay-Z’s unequal standing as the most-senior trending emcee in the game, he often uses songs such as these to impart sort of this uncle-like wisdom. And what he is saying, comprehensively put, is that being an artist is “about progression”, not just blowing up per se. the decade in which Jay-Z dropped a lot of his signature songs. But he’s not going to keep regurgitating the old in the name of appeasing fans who prefer it that way. Not Going to Live in the PastĪnother notable idea that the rapper introduces at the onset of both the first and second verses is his refusal to harp in the past. In other words, this is an artist whom many people associate with the 1990s, i.e. Carter know, his lyrics are often imbued with espousements of work ethic.Īnd in that regard, this time around he’s saying that you “can’t be scared to fail in the search of perfection”. Adopting such an ideology, under his own personal understanding, includes regularly changing girlfriends, replacing the used with the “fresh” ones also. Jigga remaining perpetually viable in the hunt. And as fans of Mr. Such a lifestyle is accessible to him since he has the money to do so, which ultimately serves as sort of the main theme of the passage, i.e. But as far as the first verse goes, Jay-Z doesn’t use the titular phrase in that way per se. Rather what he is putting forth is his wherewithal to stay abreast of and practice the latest fashions.

Jay z on to the next one mv